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Word of mouth, even in the age of Google, can still drive traffic to your site. In fact, a customer in one of your T-shirts is a free walking ad for your business. One of your shirts worn to an event like a concert or convention could result in a surge of hits and sales.
To get that surge to work for you, though, your customers need to be able to remember your site well enough to share it with anyone curious about the shirt. That means that their experience on your site must be memorable, and your sites name must be part of what they remember. Good website design will help you accomplish both of these objectives.
Don’t Get Lost in the Crowd – Bring the Crowd to You
In a competitive marketplace, your shirt design website needs to stand out, be memorable as well as functional, and to bring in repeat business. Starting with something basic that’s not going to run your budget into the ground, but at the same time lets you showcase your unique brand, can help you gain the visibility needed in a crowded field. Website templates are an inexpensive way to set up your internet storefront. The coding is already there, ready for you to select colors and backgrounds, then upload photos of your merchandise and add descriptions. Often there are options for plug-ins like Quickview, allowing a customer to read more about sizes, styles, and colors offered without leaving the thumbnail page.
A responsive site engages the customer, leading them around your sales floor almost like a live associate in a store. Navigation should be intuitive, coming both via the sidebar and within the page by way of options such as sort by category, price, and style.
The more functionality your site delivers, the smoother and more pleasant the customer will find the experience of shopping there. Nobody likes to hassle with obnoxious popups, opaque navigation, or intrusive checkout requirements. By keeping everything as responsive and user-friendly as possible, the functionality along with quality content will bring the customer back for more shirts.
Building Quality Content Experiences
There are common misconceptions about what constitutes quality content. Content is more not blocks of words, but interesting and information-packed descriptions. Content is user reviews and media about your site and product, not eye candy and flashy clutter that has nothing to do with the actual product. Content is showing your product in a setting where it can really shine.
Quality content makes the user want to interact with your site by reading client reviews and looking at professional grade photography with bright, clear images of your shirts.
Look for innovative ways to make your site stand out, and make it more likely that your customers will talk about it to their friends.
If you hand screen your own designs, upload a video to the shirt’s product page of the process. Involve your potential customers in the process, listening to their feedback and highlighting particular reviews. They’ll remember that cool site on the Internet, and come back for more.
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